UFC 5

Role:
Lead Live Designer
2021-2025

As UFC 4 reached the end of its lifecycle, UFC 5 launched with a new engine and striking visual upgrades. During my time on the project, I helped define the visual language used across all touchpoints—from UI elements to marketing materials.

UFC 5 also introduced a robust live-service model, delivering over 500 updates, including UI enhancements, in-game messaging, roster updates, PPV events, and new venues. Each update was supported by a cohesive visual tone designed to keep players engaged.

All work was developed in-house.

Beautiful Violence
Theme & Direction for
UFC 5 visual Identity

Phase 1: Inspiration
Fury,Flow and Drama 

Beautiful Violence
Phase 2: Exploration

Beautiful Violence
Phase 3: Definition

Beautiful Violence
Phase 4: Aplication