ELECTRONIC ARTS UFC 5

Worked on the development team for 2 years on UFC 5 developing and driving the look and feel for the product. the concept created by our Art Team is "Beautiful Violence" that later transitioned to "As real as it gets" for better reception. 

Beautiful Violence is the perfect description for our product, showcasing the newest generation of visuals recreating speed, power and damage reulting in impact affecting the gameplay in meaninful ways. 

During my time in UFC, I was involved with creation of Visuals, Brand, Concepts, UI re-skin and managing the live services team. 

Team :
Jeff Kwok (Design Director)
Sherman Tam (Senior UI Designer)
Peter Luk (UX Designer)
Eugene Chau (UX Designer)